Resume

Highlights

A UX and design solutionist with nearly 20 years professional experience raised on art, design, technology, and athletic team camaraderie. Multi-industry experience serving clients in the financial services, arts, entertainment, industrial, electronics, and software industries. Crafted design frameworks to facilitate design and development strategies to reach brand, marketing and business objectives while evolving design governance for distribution and utilization. A leader of both the aesthetic and interaction of digital experiences while keeping full awareness of server-side technologies that drive content structures and system responses. Transformed traditional business models into engaging online interactive experiences spanning a wide variety of digital channels and platforms including eBusiness, marketing, and advertising, social and mobile. Cultivates relationships by partnering across technology, branding, advertising and digital marketers providing critical insights and latest design and development trends shaping customer digital experiences.

Professional Experience

2005-present

Director, Design & UX

Prudential Financial – Newark, NJ

• Key contributor in reshaping Prudential’s online presence for public audiences and employees
• Met the unique demand across the organization of interactive design by fostering a high performance team, utilizing internal and complimentary external resources
• Accountable for quality of service levels which business divisions and corporate groups received
• Promote a culture of collaboration to build team morale, inspire innovation, and raise quality
• Worked closely with product management to help develop predictable UX cost structures and processes based on product solution definitions
• Set and implemented UX operational goals, design and development strategy and communication releases of UI frameworks leveraged across multi-device deployments
• Contribute direction for user flows, wireframes, low and high fidelity prototyping, user interface design and specifications, and storytelling methods
• Coordinate with internet marketing, usability and web analytic teams to continuously gain quantitative insights into successes and areas of improvement.
• Partnered with product and service groups, law, corporate and business technology and security groups to assist in the design of mobile web applications, eCommerce sites, and financial professional extranets
• Establish enterprise-wide UI ecosystem to foster synergy amongst corporate groups, business units and shared services.
• Drive the development, organization and communication of design principles, guidelines, patterns, and standards
• Established ad-hoc and focus group UX research services internally to enhance design solutions
• Steer and manage a staff and budget in support 17+ associates comprised of visual designers, interaction designers, UI developers and digital asset management
• Attend industry events to keep abreast of technology advancements, trends and latest design conventions

2002-2005

Manager, Web & Graphic Design

ProcureStaff – New York, NY

• Established brand look, feel and messaging by interviewing and synchronizing senior management strategies and assessing software which then transcended into the design of the enterprise resource planning (ERP) software solution
• Redesigned marketing materials, websites, and sales presentations to encompass new brand identity
• Develop corporate identity guidelines to shape the perceptions and usage of marketing materials.
• Responsible for the scheduling, production, implementation and maintenance of marketing materials, sales presentation and website
• Collaborate with VP of sales and marketing, sale managers and copywriters to develop annual marketing strategies.

2001-2002

Creative Director

ODDMEDIA – Nutley, NJ

• Consulted for a world-renown and small interactive agencies and IT solution providers to deliver complex print, web, and flash solutions for ADP, Sony, BOC, Linde Gases, and AOL.
• Responsible for developing proposals, timelines, and sustaining budgets
• Collaborated with agency’s financial and project management team to understand budget and scope of project deliverables
• Met and exceeded client expectations by delivering top-notch online advertisements, interactive content for CDs, direct mail, email marketing templates, landing pages, brochures, promotional pieces and magazine ads

2000-2001

Senior, Web Designer

Etensity – New York, NY

• Work with creative and art directors to understand creative strategy and unique challenges and then articulate viable design and interaction solutions
• Walkthrough design recommendations with clients, listen to feedback and offer up enhancements as needed
• Lead and collaborated with junior designers to open their work to further development
• Create wide-spread knowledge sharing amongst the team by turning a brick wall into a client moodboard
• Collaborated with editorial and front-end developers to ensure Photoshop designs we’re easy to translate to prototypes
• Created flash animations for homepage banners to bring emphasis and strength to homepage
• Design brand identity solutions for clients
• Reported and wrote weekly progress reports for project managers

1998-2000

Lead, Graphic & Web Designer

Tritech Marketing – Rutherford, NJ

• Responsible for the design creation of marketing materials such as brochures, direct mailers, stationary systems, magazine ads, whitepapers, and tradeshow booth designs
• Worked with the lead copywriter to understand information being presented to create design concepts and themes
• Was responsible for tradeshow booth designs utilizing 2D & 3D software to simulate booth environments to illustrate how show participants can experience the booth
• Responsible for scheduling and maintaining server backup systems
• Directed facility and product photoshoots

1998-2000

Graphic, Web, & Multimedia Designer

McLaughlin & Morgan – Philadelphia, PA

• Work together with Senior Art Director and technical copywriters to design marketing materials, brochures, websites from corporations to specialty products, and develop multimedia presentation CDs.
• Work with printers in reviewing blueline and color proofs for printing.
• Attended press checks to oversee printing quality of inks, stock and color registration.
• Utilized 3D art to help industrial businesses save product photography and boost creative marketing opportunities
• Directed facility and product photoshoots

Awards

• 2012 – Interactive Media Awards: Best in Class – Insurance
• 2012 – Webby Awards: Honoree: Financial Services/Banking
• 2002 – New Jersey Business Marketing Association Award: Best in Interactive Media
• 2001 – Addy Award of Excellence
• 2000 – Business Marketing Association award
• 2000 – International ECCO award of excellence
• 1995 – Award of Distinguished Work – Art Institute of Philadelphia

Certificates

• HTML5
• Responsive Design & Development
• AMA – Communicating Up Down & Across the Organization
• AMA – Managing People Successfully
• AMA – Negotiating to Win
• Flash Professional ActionScript 3
• Flex Rich Client Application Development

Education